Blog Purpose

The purpose of the blog is primarily to develop USPS 100 Year Celebration (2014) ideas to share with our District 8 Bridge and the Commander.

Saturday, May 18, 2013

Social Media Explosion (SME)

http://www.youtube.com/watch?v=Otft5190tuA

Social media's impact on business is undeniable. It has changed the dynamics of customer relationships, marketing and communications forever.

D8 Fall Conf Pitch

Mary,
How about 
"Whats with all this social media stuff - The Power Of Social Videos"
Bob


From: "Mary Dodd"
To: scullybgCc: "jonathan Bensman, Gary Ferguson, Allan Furtado
Sent: Friday, May 17, 2013 11:00:36 AM
Subject: Re: Fall Conference & Pieces of 8
Hi Bob,
Thank you for agreeing to do a workshop on Public Relations for the Fall Conference.
Due to the change in date we are working on the registration form early.  If possible please give me a title for your talk.
Mary

Facebook Danger Video

http://www.youtube.com/watch?v=58YaQQYmmpo

A video blog discussing the dangers of Facebook and social networking from the effect it has on friendships, relationships, socialization, security and society.

Dos and Donts Social Media

http://www.youtube.com/watch?v=p5sJ2uXuYr0

A quick guide to Social Media DOs and DON'Ts. We profile the different features of the major social networks: Facebook, Twitter, Google+ and LinkedIn.

http://www.youtube.com/watch?v=hqezbib5qpQ

Do you act correctly when using social networks? Check out the video and get valuable safety tips .
Get full list of do's and don'ts at http://eu.computers.toshiba-

PR Catalogs


Public Relations Catalog



Please order materials at least 30 days in advance.  All orders are processed in order received an shipped via UPS Ground.  If, when your order is processed, you would like priority delivery at additional expense, please indicate your preference as follows:


USPS University BrochureInside this brochure you will find lots of information on courses, seminar series and boat operator certifications.  Building Core Skills, Elective topics on essential skills. Focused topics.
09-63-101. - No Charge

Getting there........Keeping Up.

Step 1 - USPS Website http://www.usps.org/

Step 2 - Site Index http://www.usps.org/newpublic2/sitex.html

Step 3 -  Marketing and Public Relations - http://www.usps.org/national/pr/



Members are seeking regular information to make their squadrons recognized as a “GO TO” organization for boating fun and skills.

The Marketing/PR Committee's newsletter “Keeping Up” is celebrating its 1st birthday with this months issue. Each issue brings many ideas being used by others to successfully to promote The United State Powers Squadrons.


Left Columm Content

Squadron Visitor's Contact Information Form
NEW!
From HQ Marketing
Writing of Media Release for District & Squadron
Change of Watch
(To download right click save as target)
 Looping
Squadron Booth Presentation
Recommended Materials List for Squadron Boat
Show
Selling OurselvesPPT
Media Releases
USPS Service Club  Sign
Newspaper Ads 
Seminar Flyers 
and
 TriFolds
for download
Squadron Presentation slide Show
National Meetings
Web Page
PR Catalog
PR Contests
PR Forms
PR Committee
100th Anniversary Postage Stamp Project

Video marketing and Public Relations


Welcome to Video Marketing Online from Cutting Edge.  According to the Associated Press (AP), Video has overtaken the written word and is now considered to be “today’s most accepted form of communication.”
Cutting Edge Marketing helps you to harness the power of Video and Social Media to effectively communicate your strategic marketing message to your targeted audience. We combine the best elements of a marketing consultancy firm, an ad agency and video production company into one, easy to work with organization. Delivering your strategic message via a state-of-the-art video will make it easy to understand, easy to remember and will help differentiate you from your competitors.


Source: http://video-marketing-online.net/

Another great video

http://www.youtube.com/watch?v=_5bsMYLPVwI

http://www.youtube.com/watch?v=yfIQrm6ojeA

http://www.youtube.com/watch?NR=1&v=iReY3W9ZkLU&feature=endscreen



Thursday, May 16, 2013

Custom Boat Shoes - 100 Year

Yes. Will be in and out but will have my cell phone with me (772-453-4966). Note: United States Power Squadron will be 100 Years Old Feb. 2014. Thus we are in the process of coming up with many ideas about how to celebrate and things of that  nature.

Details here........http://www.usps.org/100/


My idea is to have the 100 Year logo (as shown)  embedded in the leather top of a boat shoe. They say that USPS has over 40,000 members. I have no idea how many would consider buying your shoe, as there are too many variables to consider. 

I propose you make a few samples, in different sizes and colors, and donate them to the District 8 Executive Committee so that they might auction them off at the next Fall Conference. That would generate interest. 

Also provide a proposal for some quantity with prices and think about joining us at the National Conference in Jacksonville, Fl.29 January-2 February 2014 Annual Meeting Hyatt Regency Jacksonville, FL with shoes in hand ready to sell or maybe set up a booth at the USPS Expo and take orders.

Another alternative is to establish a great price for the boat show and we could advertise it in our Ensign magazine as a Memeber Benefit and also post it on our the national website under "Member Benefits". There are definite benefits to both of us if the "Price Is Right".

Regards,
Bob Scully
USPS District 8 -100 Year Anniversary Chair 


CUSTOM BOAT SHOES

http://www.cat5boatshoes.com/custom/ A New Generation Of Boat Shoes -We each walk a different path, and have our own story to tell. Thanks to Cat 5 Boat Shoes, now you can customize your Boat Shoes to represent who you are and what you do. Cat 5′s are already fit for function, comfort, and quality. You now have the power to choose your color and artwork to customize your Cat 5′s exactly how you want them. Go ahead and let the world know what you do. After all, it’s your life – walk it in your Boat Shoes.